About Abu Dhabi Tourism Authority
The Abu Dhabi government has identified tourism as a high potential economic driver and its promotion is being led by Abu Dhabi Tourism Authority which has a strategic plan to deliver 2.7 million hotel guests by the end of 2012. This is being achieved by focusing on sector standardisation, tourism experience enhancement, improved destination access, increased international marketing, additional product development and capitalisation and preservation of the emirate’s distinctive culture and values. With a natural terrain of desert, oases, stunning shoreline, natural islands and a national psyche of cherishing its rich heritage, Abu Dhabi is a distinctive international destination |