The Middle East is renowned the world over for its hospitality, but how many hoteliers and F&B professionals working in the region can honestly say they are delivering genuine Arabian Hospitality? This forum is designed to teach hospitality professionals how to create authentic Arabian hospitality guest experiences and turn them into profit centres for their businesses. Touching on the cultural and historic origins of Arabian hospitality, sourcing locally grown products, creating awarding-winning beverage lists, and finally guiding professionals on how to effectively market businesses to the
Middle Eastern market. This forum shows how to go beyond simple coffee and dates in the lobby to developing a profitable award-winning Arabian Hospitality programme.